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Must-reads to Kickstart your Account-Based Go-to-Market Strategy 2025
"Leaders are readers. The key to success is continuous learning." – John C. Maxwell In the fast-paced world of marketing, growth, and...
Katya Tarapovskaia
Jan 21, 20255 min read


Best ABM Strategies to Re-engage Closed-Lost Opportunities in 2025
Photo by Immo Wegmann on Unsplash Not every "no" means "never." In sales, timing and approach can transform closed-lost opportunities or...
Katya Tarapovskaia
Jan 15, 20254 min read


The Ultimate 8-Week ABM Playbook: Transitioning to Account-Based Marketing for Consistent Revenue Growth in 2025
By following the ABM Playbook, your marketing can make a smooth transition to ABM, paving the way for significant revenue growth in 2025
Katya Tarapovskaia
Dec 13, 20244 min read


Why 70% of ABM Experimentation Programs Fail — And How to Get It Right
Why You Shouldn't Rely on A/B Testing in B2B Marketing Photo from https://comicvine.gamespot.com/ Account-Based Marketing...
Katya Tarapovskaia
Nov 1, 20243 min read


5 Key Steps to Build Your First ABM Program
photo credits to usplash.com Discover effective ABM strategies to expand into new markets and reach your target audience successfully....
Katya Tarapovskaia
Apr 17, 20244 min read


Discovering your leadership skills in times of adversity
Build Your Values and Principles. photo credit to unsplash.com Great leaders are lauded for their successes. But, paradoxically, what...
Katya Tarapovskaia
Apr 11, 20242 min read
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