Targeting at a Contact Level B2B sales and marketing are entering the next level of targeting : the move from account-level  to contact-level ABM . In this new model, you’re no longer guessing which company is interested. You’re identifying exactly who  — the decision-makers, influencers, and end users — showing real buying intent, in real time. This precision makes a measurable business impact: Faster deal cycles Higher engagement and reply rates Stronger alignment between
