Insights
 

Targeting at a Contact Level B2B sales and marketing are entering the next level of targeting : the move from account-level  to contact-level ABM . In this new model, you’re no longer guessing which company is interested. You’re identifying exactly who  — the decision-makers, influencers, and end users — showing real buying intent, in real time. This precision makes a measurable business impact: Faster deal cycles Higher engagement and reply rates Stronger alignment between

How B2B Revenue Teams Are Achieving $1M+ Pipeline with 60-70% Lower Costs Through AI-Powered ABM Infrastructure.

Learn how AI in marketing workflows deliver 10x ROI with 80% less team overhead. This practical guide covers three battle-tested systems using Zapier MCP, HubSpot, and major ad platforms. Includes implementation roadmap, tech stack breakdown, and real outcomes from marketers achieving more with dramatically reduced budgets.

Most Revenue teams are still playing single-threaded, personality-blind sales. While you're sending the same generic message to everyone, your competitors are running AI-powered buying committee orchestration that adapts to each stakeholder's decision-making style.

Enter the Claude MCP (Model Context Protocol) + HubSpot integration: a revolutionary approach that transforms how B2B marketing and sales teams operate, moving beyond traditional data analysis to direct action within your CRM.

Predict which Target Accounts will enter your pipeline 45 days in advance with 68% accuracy, while reducing costs by 70%. The AI + ABM Use Cases