Insights
 

Most ABM fails not because accounts are wrong, but because the people inside the account are UNKNOWN. 58% of ABM teams admit they struggle to drive meaningful engagement because they only know “the account,” not the actual buyers. When you don’t know WHICH CONTACTS are engaged, you can’t influence the buying committee, and revenue stalls. Where contact-level ABM can fix your GTM.

How do top-performing teams manage their ABM digital campaigns to ensure they’re not just spending budget, but creating tangible business im