Insights
 

Sales teams hear why deals stall every week. That intelligence sits in call recordings, CRM notes and sales conversations, disconnected from the people deciding what marketing should build next. The problem isn’t a lack of insight. It’s the gap between where buyer intelligence lives and where ABM campaigns get created. I’ve been testing a different approach: connecting those signals to Claude through MCP, then using Claude as the reasoning layer across the stack.

Why Activity-Centric ABM Stalls Growth? Traditional ABM dashboards shine with seller actions, such as emails sent, ads served, and meetings booked; yet, the pipeline often stagnates. Research shows opportunity close rates under demand-gen models hover around 19%, while ABM programs built on clear buying signals convert at 53% - nearly 3× higher.

from unsplash.com The majority of B2B decision-making power now sits with digital-native Millennials and Gen Z professionals. This...