ABFM (Account-Based Field Marketing) is a B2B revenue approach where marketers host tailored experiences — executive dinners, regional workshops, and happy hours- designed around specific target accounts. Not mass events. Not spray-and-pray sponsorships. Targeted, signal-driven, revenue-connected. Here’s how to run ABFM properly, using 6Sense, HubSpot, Marketo, Reachdesk, Salesforce, and Revvy AI as your stack. Six plays, sequenced. Do them in order the first time, cherry-pick once you’re

Most marketing teams have a strategy doc. They wrote it during a planning offsite. It lives in a Google Drive folder nobody has opened since Q1. Then AI arrived, and the problem doubled. Now we don't just do random acts of marketing, we do them faster. We generate more content, launch more campaigns, and produce more deliverables. But the strategic filter is still missing. The fix isn't another doc. It's a system that holds your strategy and routes it into every piece of work - every brief,

Most B2B Revenue teams still measure outputs: clicks, opens, downloads, and 87% of organisations report those signals are unreliable, with only 26% of so-called 'intent' converting to a qualified opportunity (DemandScience, 2026). The fix isn't more activity. It's designing around how buyers actually decide. I built this Outcome-led ABM framework in Claude using a simple, intentional stack: six steps, one tool layer per step, and a single principle running through all of it: change the buyer'