Insights
 

Targeting at a Contact Level B2B sales and marketing are entering the next level of targeting : the move from account-level  to contact-level ABM . In this new model, you’re no longer guessing which company is interested. You’re identifying exactly who  — the decision-makers, influencers, and end users — showing real buying intent, in real time. This precision makes a measurable business impact: Faster deal cycles Higher engagement and reply rates Stronger alignment between

Most Revenue teams are still playing single-threaded, personality-blind sales. While you're sending the same generic message to everyone, your competitors are running AI-powered buying committee orchestration that adapts to each stakeholder's decision-making style.

Enter the Claude MCP (Model Context Protocol) + HubSpot integration: a revolutionary approach that transforms how B2B marketing and sales teams operate, moving beyond traditional data analysis to direct action within your CRM.

Why Activity-Centric ABM Stalls Growth? Traditional ABM dashboards shine with seller actions, such as emails sent, ads served, and meetings booked; yet, the pipeline often stagnates. Research shows opportunity close rates under demand-gen models hover around 19%, while ABM programs built on clear buying signals convert at 53% - nearly 3× higher.