Insights
 

Targeting at a Contact Level B2B sales and marketing are entering the next level of targeting : the move from account-level  to contact-level ABM . In this new model, you’re no longer guessing which company is interested. You’re identifying exactly who  — the decision-makers, influencers, and end users — showing real buying intent, in real time. This precision makes a measurable business impact: Faster deal cycles Higher engagement and reply rates Stronger alignment between

Enter the Claude MCP (Model Context Protocol) + HubSpot integration: a revolutionary approach that transforms how B2B marketing and sales teams operate, moving beyond traditional data analysis to direct action within your CRM.

from unsplash.com The majority of B2B decision-making power now sits with digital-native Millennials and Gen Z professionals. This...