Insights
 

Enter the Claude MCP (Model Context Protocol) + HubSpot integration: a revolutionary approach that transforms how B2B marketing and sales teams operate, moving beyond traditional data analysis to direct action within your CRM.

Predict which Target Accounts will enter your pipeline 45 days in advance with 68% accuracy, while reducing costs by 70%. The AI + ABM Use Cases

Why Activity-Centric ABM Stalls Growth? Traditional ABM dashboards shine with seller actions, such as emails sent, ads served, and meetings booked; yet, the pipeline often stagnates. Research shows opportunity close rates under demand-gen models hover around 19%, while ABM programs built on clear buying signals convert at 53% - nearly 3× higher.

from unsplash.com The majority of B2B decision-making power now sits with digital-native Millennials and Gen Z professionals. This...

How do top-performing teams manage their ABM digital campaigns to ensure they’re not just spending budget, but creating tangible business im

Account-Based Marketing (ABM) has emerged as a powerful method to achieve this, allowing organisations to tailor their marketing efforts fo